Buying Trends

With $11 billion in annual buying power, our Hispanic residents in the seven key market areas will spend over $5.3 billion in retail sales this year. This is a large reason for the rapid expansion in advertiser supported Spanish electronic and print media in most markets

Northwest Hispanic Resident DMA Retail Spending (in Millions): Year 2006

Of great interest to many marketers, is the jump in the Hispanic use of cell phones, P.C.’s, and the Internet. These numbers have fully doubled since 1995. In some cases, the growth of entirely new services such as with prepaid cell phone,  is being propelled by Hispanic consumers. Though Hispanic numbers are still well behind the general market for many products and services, their demand is quickly growing for most technological products. This is partly due to the acculturation process, but also playing a large role is their basic need for simple communication devices and the ability to communicate long distance.